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Marketing Measurement – You Cannot Improve What is not Measured
“Up to 80% of the leads passed to sales fall through the cracks” American Marketing Association
Download “Solving the Mystery of Lost Leads: 7 Steps to Improve Your Marketing and Sales ROI” to learn how to improve your marketing effectiveness.
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Manufacturing Continued To Grow In May, But Slower
Economists continue to believe manufacturing will outperform the overall U.S. economy this year. But there's now additional evidence that the manufacturing sector's rate of growth is slowing. Read more
After-Sale Services And Logistics In China Are Lower Than Average
In a study of after-sale services and logistics in China, it turns out that Chinese customer requirements, specifically in economic centers such as Shanghai, Beijing or Shenzhen, aren’t much different from the standards in western countries. An overall lack of industry standards, however, is hampering companies doing business in China. Read more
American Machines Marry British Optics
In-Place Machining Company, Milwaukee, Wis., plans to collaborate with the British optics firm Zeeko Ltd., Coalville, United Kingdom to design and manufacture the world's largest lens and mirror-polishing machines. Read more
American Axle Adding European Manufacturing Site
American Axle & Manufacturing Holdings Inc. plans to set up a manufacturing facility in Poland, its second international expansion project announced in the past six months. Read more
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the discussion in the IndustryWeek Forums -- covering the latest in manufacturing. The forum is open!
Ford Is Taking The Right Path
"I have to commend Ford for calling it like it is... Globalization does not seem to be helping ANY American manufacturing concerns!"
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Mike Evans' Financial Market Outlook -- It's Not Really About Interest Rates
"So which is it? Higher interest rates are bad for the market because investors will switch from stocks to bonds as rates rise, or higher interest rates are good for the market because keeping inflation under control will permit a longer boom cycle."
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Mike Evans' Economic Outlook -- Consumer Doldrums Extend To Summer Vacations
"From time to time I get requests from manufacturing folks who are looking for tips about how to get lean--or at least leaner -- in a job shop environment... For those of you who have good ideas, I encourage you to post them here for others to consider."
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